Search Engine Optimization Specialist

A Search Engine Optimization (SEO) Specialist analyzes, reviews, and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

Job Brief:

A Search Engine Optimization (SEO) Specialist analyzes, reviews, and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

Roles & Responsibilities:
  • Optimizing copy and landing pages for search engine optimization.
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities.
  • Researching and implementing content recommendations for organic SEO success.
  • Developing and implementing link building strategy.
Key Soft Skills:
  • Strong analytical skills.
  • Attention to detail.
  • Good communication skills.
  • Ability to work within a team and independently.
Core Skills:
  • Understanding of search engine algorithms and ranking methods.
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
  • Knowledge of keyword research and data mining tools.
Experience Required:
  • Proven SEO experience.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
Keywords:

SEO

Google Analytics

Adobe Analytics

keyword research

data mining.