In this role, you will -

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive website traffic

• Conduct keyword research and analysis to identify opportunities for content optimization.

• Collaborate with content creators to develop and execute content strategies that align with SEO goals.

• Develop and execute effective link-building strategies to improve domain authority. Identify and build relationships with influencers, publishers, and relevant websites for link acquisition.

• Optimize on-page elements including meta tags, headers, URLs, and internal linking structures.

• Monitor, report on and improve on key performance indicators, such as traffic, conversions, and keyword rankings.

• Manage and optimize PPC campaigns to increase website traffic, app store listing traffic and lead generation.

• Stay abreast of industry trends, algorithm changes, and emerging SEO technologies. Implement best practices and innovative approaches to maintain a competitive edge in the SEO landscape.

• Create a strategy to hire for and run a Marketing team

• Develop and execute email marketing campaigns to nurture leads and drive conversions.

You should apply only if -

• Proven experience (minimum 3 years) in SEO and digital marketing with a strong portfolio of successful campaigns.

• Proven experience (minimum 1 year) in implementing SEO and digital marketing for companies building Shopify apps.

• Demonstrated expertise in Google Analytics, Google Ads, and other digital marketing tools.

• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors, including keyword research, on-page, off-page SEO and website design principles.

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.

• Strong analytical and problem-solving skills with the ability to interpret data and trends.

• Excellent understanding of social media platforms and their role in digital marketing.

• Exceptional communication and collaboration skills to work effectively within cross-functional teams.

• Ability to manage multiple projects and prioritize tasks effectively in a fast-paced environment.

• Up-to-date with the latest trends and best practices in SEO and digital marketing.

• Strong attention to detail and the ability to multitask efficiently.

• Previous experience in email marketing and marketing automation tools is a plus.